{"title":"100% PURE","description":null,"products":[{"product_id":"100-pure-2nd-skin-concealer-shade-4-full-coverage-lightweight-fruit-pigmented-vegan","title":"100% PURE 2nd Skin Concealer Shade 4 – Full Coverage, Lightweight, Fruit Pigmented, Vegan","description":"\u003ch2\u003eDiscover 100% PURE 2nd Skin Concealer Shade 4\u003c\/h2\u003e\u003cp\u003eDesigned for medium skin with warm olive undertones, this liquid concealer uses fruit pigments to create a natural balance that won’t read as heavy or mask-like. The lightweight texture aims to glide on smoothly, delivering comfortable wear that wears well from day to night.\u003c\/p\u003e\u003cp\u003eWhat makes this concealer stand out includes a blend of nourishing and soothing ingredients, a believable color match, and a commitment to vegan, cruelty-free formulas. Read on to see how shade 4 can fit into your routine and what you might experience when you try it.\u003c\/p\u003e\u003ch3\u003eKey features at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFruit-pigmented shade 4 crafted for medium complexions with warm olive undertones.\u003c\/li\u003e\n\u003cli\u003eCreamy, full-coverage finish that resists creasing and caking while delivering Vitamin E nourishment.\u003c\/li\u003e\n\u003cli\u003eCaffeine-rich coffee bean extract may help refresh under-eye areas and reduce the look of shadows.\u003c\/li\u003e\n\u003cli\u003eOlive squalane hydrates and balances the skin without a heavy feel, supporting a silky finish.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan formulation, with no animal testing involved.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly bottle at 0.17 fl oz for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-world use and application tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eConceal blemishes, redness, and uneven skin tone with buildable coverage that you control.\u003c\/li\u003e\n\u003cli\u003eUse under the eyes to brighten and refine dark areas, then blend outward for a seamless edge.\u003c\/li\u003e\n\u003cli\u003eLayer in thin layers to accommodate different areas—eyes, cheeks, or blemishes—without caking.\u003c\/li\u003e\n\u003cli\u003ePair with a light setting powder in warm climates to help longevity while preserving a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShade 4 is a thoughtful match for medium skin tones with warm olive undertones who want a breathable, skin-like finish. While results can vary with skin type and routine, many users may appreciate the blend of fruit pigments, skin-friendly oils, and a vegan, cruelty-free ethos. This description emphasizes possibilities rather than guarantees, focusing on how the product can complement your daily makeup routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is best suited for medium skin with warm olive undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 4 is designed for medium complexions with warm olive undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, 100% PURE confirms vegan and cruelty-free status for this product.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568722530632,"sku":"B07B6FP2DP","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-2nd-skin-concealer-shade4-bottle.jpg?v=1794345970"},{"product_id":"100-pure-2nd-skin-concealer-shade-2-full-coverage-lightweight-fruit-pigmented-vegan","title":"100% PURE 2nd Skin Concealer Shade 2 - Full Coverage, Lightweight, Fruit-Pigmented, Vegan","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Concealer Shade 2\u003c\/h2\u003e\n\u003cp\u003eDesigned for light-to-medium complexions with neutral undertones, Shade 2 blends effortlessly, delivering a natural, skin-like finish. The concealer is fruit-pigmented, using peach and apricot-derived tones rather than synthetic dyes, which helps keep the color warm and dimensional on the skin. The liquid formula glides on smoothly, drying to a satin-matte veil that looks less flat on the skin than traditional concealers.\u003c\/p\u003e\n\u003cp\u003eShade 2 is versatile for under-eyes, blemishes, and redness, offering coverage that stays breathable while remaining comfortable through the day. The lightweight texture helps prevent caking and creasing, even when layered for more coverage. Vitamin E adds gentle nourishment to the surface, contributing to a softer, smoother appearance without weight.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFruit-pigmented formula avoids synthetic dyes while delivering a natural color.\u003c\/li\u003e\n\u003cli\u003eFlawless coverage without creasing or cake, designed to mimic skin texture.\u003c\/li\u003e\n\u003cli\u003eCaffeine-rich coffee bean and turmeric brighten the eye area with a subtle glow.\u003c\/li\u003e\n\u003cli\u003eHydration and a weightless feel from olive squalane.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free, reflecting a compassionate product promise.\u003c\/li\u003e\n\u003cli\u003eVitamin E supports the look of skin texture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade 2 — who it suits and how to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBest for light-to-medium complexions with neutral undertones; complements peachy-beige skin tones.\u003c\/li\u003e\n\u003cli\u003eApply sparingly, blend with fingertips or a brush, and build gradually for desired coverage.\u003c\/li\u003e\n\u003cli\u003eLayer in areas around the eyes and on redness or blemishes for a balanced look.\u003c\/li\u003e\n\u003cli\u003eSet with a light powder if you desire longer wear, especially in warm or humid conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eEarly mornings, fast commutes, or after-work events—this concealer aims to offer a flexible tool that can go from quick touch-ups to more defined edits. The texture remains light and non-greasy, so it can blend with most skincare routines and makeup styles without feeling heavy or obvious.\u003c\/p\u003e\n\u003cp\u003eBecause it uses fruit pigments rather than synthetic dyes, you might notice a more radiant result that looks closer to skin under various lighting, while still being easy to remove with your usual cleanser at night.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is 100% PURE 2nd Skin Concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Shade 2 is part of the vegan, cruelty-free line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which skin tones is Shade 2 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 2 targets light-to-medium complexions with neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568722596168,"sku":"B07B6DP4GQ","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-2nd-skin-concealer-bottle.jpg?v=1794345970"},{"product_id":"100-pure-2nd-skin-concealer-shade-5-fruit-pigmented-full-coverage","title":"100% PURE 2nd Skin Concealer Shade 5 - Fruit Pigmented, Full Coverage","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Concealer Shade 5\u003c\/h2\u003e\n\u003cp\u003eDiscover a lightweight, fruit pigmented concealer crafted for medium‑tan skin with neutral tan undertones. Shade 5 blends with your natural color using real fruit pigments like peach and apricot, avoiding synthetic dyes. The result is a believable, seamless balance between coverage and skin texture. \u003c\/p\u003e\n\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlawless coverage without creasing\u003c\/strong\u003e — buildable opacity that conceals blemishes and imperfections with a satin finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E nourishment\u003c\/strong\u003e — a conditioning touch that enhances comfort throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTwo core ingredients offer thoughtful benefits without masking the skin’s natural motion. Caffeine-rich coffee bean extract helps address the look of dark circles, while turmeric contributes to a tonal balance on the surface. These elements are designed to work with your skin rather than overwhelm it.\u003c\/p\u003e\n\n\u003ch3\u003eHydration meets weightlessness\u003c\/h3\u003e\n\u003cp\u003eOlive squalane provides gentle hydration that mirrors your skin’s natural oils, allowing the concealer to glide on with a silky, barely‑there feel. The finished look is breathable, not heavy, with a natural glow that holds up from morning to night.\u003c\/p\u003e\n\n\u003ch3\u003eEthics and ingredients you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan\u003c\/strong\u003e and \u003cstrong\u003ecruelty-free\u003c\/strong\u003e formulation\u003c\/li\u003e\n  \u003cli\u003eFree from animal testing and synthetic dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade guidance and practical use\u003c\/h3\u003e\n\u003cp\u003eShade 5 is tailored for medium to tan complexions with neutral tan undertones. For best results, apply a small amount along the under‑eye area or on targeted spots, then blend with fingertips or a makeup sponge. Layer gradually to achieve your desired level of coverage, and set with a light veil of powder if you wear it all day.\u003c\/p\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for daily wear on the face and under the eyes, especially if you want a lightweight, skin‑like finish that supports a minimal skincare routine. This concealer pairs well with natural‑finish foundations and routine care for a cohesive look.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, finish, and on‑the‑go use\u003c\/h3\u003e\n\u003cp\u003eThe formula feels silky and breathable, so it blends without caking and stays comfortable across the day. Its compact 0.17 fl oz size makes quick touch‑ups easy whether you’re at home or out and about.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Shade 5 suitable for medium-tan skin with neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Shade 5 is designed for medium-tan complexions with neutral undertones, offering adaptable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 2nd Skin Concealer different from traditional concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fruit pigments, vegan ingredients, and olive squalane provide lightweight, crease-free coverage with a silky feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568722760008,"sku":"B07B6FD4JC","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-2nd-skin-concealer-shade-5-bottle.jpg?v=1794345972"},{"product_id":"100-pure-2nd-skin-concealer-shade-7-full-coverage-lightweight-fruit-pigmented-vegan-deep-skin-cool-neutral-0-17-fl-oz","title":"100% Pure 2nd Skin Concealer Shade 7 – Full Coverage, Lightweight, Fruit-Pigmented, Vegan (Deep Skin, Cool-Neutral) - 0.17 fl oz","description":"\u003cp\u003eDiscover a natural-looking solution with 100% Pure’s 2nd Skin Concealer in Shade 7. Crafted for deep skin tones with cool to neutral undertones, this fruit-pigmented formula blends into a seamless finish that feels lightweight while delivering impressive coverage. Each drop is designed to look like your own skin, reimagined with a touch of radiance rather than heaviness.\u003c\/p\u003e\n\n\u003cp\u003eAs you apply, you may notice a silky texture thanks to olive squalane, which mirrors your skin’s natural oils and helps the concealer glide without caking. Vitamin E adds a gentle nourishment as you blend, supporting a comfortable wear from morning to evening. The shade 7 range emphasizes rich depth paired with cool-neutral tones, helping tones look balanced and even without obvious color mismatches.\u003c\/p\u003e\n\n\u003ch3\u003eShade 7: True Deep Skin Tone, Cool-Neutral Undertones\u003c\/h3\u003e\n\u003cp\u003eShade 7 is engineered for deeper complexions, focusing on a balanced cool-to-neutral range that can harmonize with undertones often seen in rich skin tones. This makes it easier to target under-eye circles and blemish coverage without a noticeable color shift.\u003c\/p\u003e\n\n\u003cp\u003eWhat you might experience when using this concealer goes beyond coverage. The formula combines a pigmented blend from cocoa and fruit-based pigments with a hydrating base, so you can expect a finish that feels breathable rather than heavy. A light fragrance-free touch keeps the experience clean and comfortable for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use and maximize results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrep with a light moisturizer to create a smooth base for blending.\u003c\/li\u003e\n\u003cli\u003eDot a small amount where coverage is needed, then blend with fingertips, a beauty sponge, or a brush.\u003c\/li\u003e\n\u003cli\u003eLayer thin streaks to build coverage gradually; avoid piling product in one spot to maintain a natural look.\u003c\/li\u003e\n\u003cli\u003eSet with a translucent powder if you want extended wear or want to minimize shine in warmer conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey benefits you may notice:\u003c\/strong\u003e fruit-pigmented color for deep tones, crease-free coverage, nourishing Vitamin E, caffeine-rich coffee bean for circulation awareness, turmeric-inspired brightness, and olive squalane for a lightweight, skin-like feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-friendly formula:\u003c\/strong\u003e vegan and cruelty-free, designed without animal testing, aligning with ethical makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall, this concealer aims to offer a versatile option for daily use—balancing coverage with a light touch, while honoring your skin with nourishing ingredients. It’s about possibilities: a more even complexion, a smoother under-eye area, and a natural finish you can build on for day-to-night wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 7 suitable for deep skin tones with cool-neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, shade 7 is designed for deep complexions with cool-neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan and cruelty-free; the brand does not test ingredients on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568722989384,"sku":"B07B6FQM2R","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-2nd-skin-concealer-shade7-bottle-closeup.jpg?v=1794345976"},{"product_id":"100-pure-2nd-skin-concealer-fruit-pigmented-shade-1-full-coverage-lightweight-vegan-concealer-for-light-skin-with-warm-gold-undertones","title":"100% PURE 2nd Skin Concealer (Fruit Pigmented) Shade 1 – Full Coverage, Lightweight Vegan Concealer for Light Skin with Warm Gold Undertones","description":"\u003ch2\u003eExperience silky, fruit pigmented coverage that feels invisible on the skin\u003c\/h2\u003e\u003cp\u003eThe 100% PURE 2nd Skin Concealer in Shade 1 is crafted for light complexions with warm gold undertones. This liquid concealer blends fruit pigments from peach and apricot to create a natural-looking match without relying on synthetic dyes. The lightweight texture glides on smoothly, delivering coverage that doesn’t crease or cake, while Vitamin E nourishes the skin over time. The result is a fresh, even-toned base that looks like your skin, just a touch more radiant.\u003c\/p\u003e\u003cp\u003eDesigned for real-life use, Shade 1 emphasizes a brightened under-eye area and corrected blemishes with a soft, breathable finish. The formula pairs well with a range of makeup textures, from sheer to more layered looks, empowering you to customize coverage without feeling heavy or obvious.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFruit pigmented color derived from peach and apricot offers depth and warmth without synthetic dyes.\u003c\/li\u003e\n\u003cli\u003eFlawless coverage that resists creasing or caking, enhanced by skin-nourishing Vitamin E.\u003c\/li\u003e\n\u003cli\u003eCoffee bean caffeine helps stimulate circulation to brighten the under-eye area, while turmeric adds a gentle glow.\u003c\/li\u003e\n\u003cli\u003eHydrating and lightweight feel courtesy of olive squalane, closely resembling your skin’s natural oils.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan, aligning with a compassionate beauty approach.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTexture, wear, and versatile use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe silky, ultra-light formula sits comfortably on the skin, making it suitable for day-to-night wear.\u003c\/li\u003e\n\u003cli\u003eShade 1 is best for light skin tones with warm gold undertones, providing a natural finish.\u003c\/li\u003e\n\u003cli\u003eLayerable for more coverage on blemishes or persistent shadows without looking heavy.\u003c\/li\u003e\n\u003cli\u003ePairs well with primers and powders to extend wear while maintaining a seamless look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, apply small dots where needed and tap with clean fingers or a brush to blend; build gradually for your desired level of coverage. While results can vary, many users report a noticeably smoother, more even complexion with continued use, thanks to a blend of fruit pigments and nourishing oils.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan and cruelty-free, with no animal testing of ingredients or formulas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Shade 1 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 1 fits light complexions with warm gold undertones, offering a natural, subtly brightening result.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568723120456,"sku":"B07B6D18JY","price":45.42,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percent-pure-2nd-skin-concealer-shade-1-packaging.jpg?v=1794345977"},{"product_id":"100-pure-2nd-skin-concealer-shade-3-fruit-pigmented-full-coverage-lightweight-vegan-concealer","title":"100% PURE 2nd Skin Concealer Shade 3 – Fruit Pigmented, Full Coverage, Lightweight Vegan Concealer","description":"\u003cp\u003eIntroducing the 100% PURE 2nd Skin Concealer in Shade 3, crafted for medium skin tones with warm gold undertones. The formula relies on fruit pigments, including peach and apricot, rather than synthetic dyes, to deliver a natural-looking correction that blends with your complexion.\u003c\/p\u003e\n\u003cp\u003eExperience coverage that can be built without creasing or cake. Vitamin E nourishes the skin, while the lightweight texture feels silky and comfortable on contact with the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Shade 3 stand out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFRUIT PIGMENTED COVERAGE — Shade 3 is designed for medium complexions with warm undertones, using fruit pigments for a radiant match.\u003c\/li\u003e\n  \u003cli\u003eBUILDABLE YET FLAWLESS — Achieve the level of coverage you want, from sheer to full, without visible creasing.\u003c\/li\u003e\n  \u003cli\u003eMOISTURIZING FEEL — Olive squalane hydrates and mirrors your skin's natural oils to keep it smooth all day.\u003c\/li\u003e\n  \u003cli\u003eEYE BRIGHTENING TOUCH — Caffeine-rich coffee bean in the formula may help brighten the eye area, while turmeric adds a soothing note.\u003c\/li\u003e\n  \u003cli\u003eETHICAL BEAUTY — This product is vegan and cruelty-free, aligning with ethical skincare and makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTexture, wear, and how to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLIGHTWEIGHT AND COMFORTABLE — A silky liquid that sits lightly on the skin for comfortable wear across the day.\u003c\/li\u003e\n  \u003cli\u003eBUILDABLE COVERAGE — Tap in thin layers to cover blemishes, dark circles, and uneven tone with a natural finish.\u003c\/li\u003e\n  \u003cli\u003eHOW TO APPLY — Dot under the eyes and on spots, blend with fingertips or a brush, set with powder if desired.\u003c\/li\u003e\n  \u003cli\u003eSHADE MATCH — Shade 3 is formulated for medium skin with warm gold undertones; test to confirm fit in natural light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life use, you can rely on it for under-eye brightness on early mornings, for quick touch-ups during the day, and as a targeted spot concealer for redness and blemishes. The fruit pigments aim to blend into skin for a balanced, natural appearance under daylight and artificial light alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Shade 3 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 3 targets medium skin with warm gold undertones, offering natural-looking coverage with fruit pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits without promising results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Expect lightweight hydration, crease-free coverage, and vegan, cruelty-free ethics; results may vary with lighting and skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568723153224,"sku":"B07B6F15ZQ","price":45.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percent-pure-2nd-skin-concealer-shade3-packaging.jpg?v=1794345978"},{"product_id":"100-pure-bb-cream-shade-20-aglow-all-in-one-primer-concealer-foundation-dewy-warm-undertone-vegan","title":"100% PURE BB Cream Shade 20 Aglow – All-in-One Primer, Concealer \u0026 Foundation (Dewy, Warm Undertone) – Vegan","description":"\u003ch2\u003eAll-in-One Makeup Meets Skincare\u003c\/h2\u003e\n\u003cp\u003eMeet the Luxe Go-To Multitasker for busy mornings. This 100% PURE BB Cream Shade 20 Aglow blends clean moisturizer with makeup, delivering a breathable, luminous finish with skin-loving hydration. Infused with aloe, shea, and vitamin E, the formula carries a soft shimmer from responsibly sourced mica for a glowing, lit-from-within look that stays comfortable throughout the day.\u003c\/p\u003e\n\u003cp\u003eDesigned to work as a primer, concealer, and foundation in one, it mends a natural-looking complexion while maintaining a breathable skin feel. The shade 20 Aglow is designed with a warm undertone to complement medium skin tones and provide balanced warmth without looking artificial.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits and Sensory Notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture and finish: a creamy, blendable liquid that builds from medium to full coverage with a dewy, luminescent glow.\u003c\/li\u003e\n  \u003cli\u003eShimmer and light reflection: micronized mica creates a soft, eye-catching radiance rather than a heavy shimmer.\u003c\/li\u003e\n  \u003cli\u003eSkincare-forward formula: includes raspberry seed oil, bilberry, cornflower water, and cherry oil for a conditioning feel and a subtle glow.\u003c\/li\u003e\n  \u003cli\u003eHydration and comfort: shea butter, aloe, and jojoba deliver lasting moisture that pairs with your daily routine.\u003c\/li\u003e\n  \u003cli\u003eClean and ethical benefits: vegan, cruelty-free, gluten-free, Made in the USA, with fragrance- and dye-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow It Supports Your Routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOn-the-go versatility: a single product that streamlines your routine without sacrificing a polished look.\u003c\/li\u003e\n  \u003cli\u003eComplexion balance: helps even skin tone, cover minor imperfections, and provide a natural, healthy glow.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly care: gentle ingredients work with daily skincare, offering a soft, dewy finish that feels breathable.\u003c\/li\u003e\n  \u003cli\u003eShade compatibility: warm undertone designed for medium tones seeking a luminous, not flat, finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote that this description highlights possibilities based on the product’s data and performance cues. Results vary by skin type and application technique, and it is not presented as a guaranteed outcome.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is 100% PURE BB Cream Shade 20 Aglow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: An all-in-one makeup moisturizer with buildable coverage and a dewy finish, formulated with vegan, cruelty-free ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to clean skin, blend with fingers or a brush, and build to your desired coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568728068424,"sku":"B073VPTVG7","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-bb-cream-shade20-aglow-bottle.jpg?v=1794346060"},{"product_id":"100-pure-cream-foundation-concealer-sand-matte-hydrating-vegan-for-light-medium-neutral-skin","title":"100% PURE Cream Foundation Concealer Sand – Matte, Hydrating, Vegan for Light\/Medium Neutral Skin","description":"\u003ch2\u003eSmart-Tinted Skin Care with Fruit-Pigmented Pigments\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Cream Foundation Concealer in Sand, designed for light to medium skin with neutral undertones. This shade leverages fruit-pigmented technology—color sourced from antioxidant-rich fruits and veggies—to deliver a tinted cream that honors both beauty and clean ingredients. The result is a versatile base that reads naturally in various lighting and tones.\u003c\/p\u003e\n\u003ch2\u003eBuildable Coverage, Seamless Finish\u003c\/h2\u003e\n\u003cp\u003eThe formula blends into skin with a creamy, anti-aging feel. It can shift from a sheer veil to fuller coverage without caking or creasing, helping texture to appear even while preserving your skin’s texture and glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoverage ranges from sheer to fuller as you layer—great for no-makeup days or more polished looks.\u003c\/li\u003e\n  \u003cli\u003eMelts into skin for a smooth, long-wearing finish that avoids heavy cracking or cracking lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFinish That Feels Like Your Skin, Only Better\u003c\/h2\u003e\n\u003cp\u003eThe Radiant Satin Finish comes from a blend of avocado butter and rice powder, creating a soft, flattering sheen. Calming chamomile and calendula offer a soothing touch for comfortable wear throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft satin glow that reads as natural in person and in photos.\u003c\/li\u003e\n  \u003cli\u003eBotanical calm and purifying notes to support comfortable wear on sensitive areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkincare Meets Color—A Buildable Glow\u003c\/h2\u003e\n\u003cp\u003eVitamin-rich avocado and pomegranate oils provide a nourishing feel that pairs well with bronzer, highlighter, or blush for a cohesive look. The tint offers a glowable base that can adapt to your routine without overpowering your skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing oils help create a smooth canvas for other makeup products.\u003c\/li\u003e\n  \u003cli\u003eBuildable glow supports layering with your favorite accessories for contour or warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean, Cruelty-Free Beauty You Can Trust\u003c\/h2\u003e\n\u003cp\u003eDesigned with transparency in mind, this product stays true to clean beauty values: cruelty-free, vegan, gluten-free, fragrance-free, and made in the USA. It avoids harsh chemicals, heavy metals, and synthetic dyes, aligning with a thoughtful, ethical makeup routine.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming for a quick, fresh look or a more defined complexion, this tinted cream is meant to adapt to your day, not dictate it. Consider it a flexible base that supports a natural canvas while inviting your favorite makeup accents to shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The creamy texture and avocado oil provide moisturization with buildable, comfortable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan, cruelty-free, fragrance-free, gluten-free, and Made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568728330568,"sku":"B07B6DDT6K","price":65.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/100percentpure-cream-foundation-sand-bottle.jpg?v=1794346063"}],"url":"https:\/\/hnibeaute.com\/collections\/brand-100-pure.oembed","provider":"HNI Beauté Convenience Store","version":"1.0","type":"link"}