{"title":"Tower 28","description":null,"products":[{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-12-pali","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade 12 Pali)","description":"\u003ch2\u003eSkin-care infused makeup that covers and cares\u003c\/h2\u003e\n\u003cp\u003eTavor Tower 28 Swipe Serum Concealer delivers a serum-like glide with medium-to-full coverage, designed to neutralize dark circles, redness, and blemishes without settling into dry patches. Shade 12, known as Pali, reads as tan with medium neutral undertones, offering a versatile match for a range of complexions.\u003c\/p\u003e\n\u003ch3\u003eSmart skincare meets makeup\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes hydration with hyaluronic acid to support dry areas and centella asiatica to invite a soothing feel. The lightweight cream is non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types, while still providing noticeable coverage when you need it.\u003c\/p\u003e\n\u003ch3\u003eUnder the surface science\u003c\/h3\u003e\n\u003cp\u003ePigments are coated in lysine, an amino acid associated with supporting collagen-like behavior and a smoother, more even finish. The result is a natural, skin-like tone that sits softly on the surface while working beneath the surface for a balanced look.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly with the wand to cover dark circles and spots.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for your preferred finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear.\u003c\/li\u003e\n  \u003cli\u003ePro tip: go one shade lighter to use Swipe as an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy shoppers love this concealer\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating feel that avoids heavy or dry-looking patches.\u003c\/li\u003e\n  \u003cli\u003eCalming ingredients ideal for sensitive or dry skin.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula that works with skin, not against it.\u003c\/li\u003e\n  \u003cli\u003eNatural finish that enhances the look of skin without obvious makeup lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTower 28 was inspired by real-life Los Angeles moments, blending dermatologist-approved skin care with bold, joyful makeup for all. If you seek a versatile concealer that can transition from bright under-eye work to light blemish coverage, Swipe Serum Concealer offers a thoughtful option, depending on shade match and skin needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What differentiates Tower 28 Swipe Serum Concealer from typical concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its formula blends skincare with makeup, using hyaluronic acid and centella to hydrate and calm, while delivering buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose shade 12 Pali and apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 12 Pali is tan with medium neutral undertones; apply directly with the wand, blend, and set with powder as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568725119304,"sku":"B0CFWCKPJY","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower28-swipe-serum-concealer-application.jpg?v=1794346025"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-with-hyaluronic-acid-centella-shade-3-0-light-warm-peach-0-22-oz","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-to-Full Coverage with Hyaluronic Acid \u0026 Centella, Shade 3.0 Light\/Warm Peach (0.22 oz)","description":"\u003ch2\u003eHydration meets seamless coverage\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer glides on with the ease of a serum while delivering buildable medium-to-full coverage. Shade 3.0 is formulated for a light, warm peach undertone, ideal for brightening dark circles, evening redness, and concealing minor imperfections without settling into dry patches.\u003c\/p\u003e\n\u003ch3\u003eSkin-care infused formula\u003c\/h3\u003e\n\u003cp\u003eThe concealer blends hydrating hyaluronic acid with calming centella asiatica to create a lightweight, non-greedy texture. Pigments are coated in lysine, an amino acid linked to smoother-looking skin and a more even surface, helping the product look natural and sit lightly on the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration that helps reduce visible dryness and flakiness\u003c\/li\u003e\n  \u003cli\u003eCalming ingredients suited for sensitive or dry skin types\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation designed to work with blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eNatural finish that enhances skin tone while remaining unobtrusive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the built-in applicator to target dark circles, redness, or blemishes\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, a brush, or a sponge for seamless coverage\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear\u003c\/li\u003e\n  \u003cli\u003ePro tip: use one shade lighter to create an under-eye brightener effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world wear\u003c\/h3\u003e\n\u003cp\u003eFrom early coffee runs to late-day meetings and evenings out, the formula aims to stay comfortable while providing a natural finish. Its versatility makes it suitable for quick touch-ups and all-day confidence without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eBrand promise\u003c\/h3\u003e\n\u003cp\u003eTower 28 blends skincare-minded ingredients with makeup designed for sensitivity and everyday reliability, reflecting a Los Angeles-inspired approach to safe, high-performance beauty that prioritizes real skin needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed with hydrating hyaluronic acid and calming centella to support gentle wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Swipe Serum Concealer for under-eye brightness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the built-in applicator, blend with fingers or a brush, and consider one shade lighter as an under-eye brightener.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568727642440,"sku":"B0CFW5GN4X","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-packaging.jpg?v=1794346055"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-dtla","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage (Shade 4.0 DTLA)","description":"\u003ch2\u003eHydration meets coverage in a serum-like concealer\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer reimagines everyday makeup by delivering medium-to-full coverage with the ease and slip of a serum. Shade 4.0 DTLA reads as light with a cool undertone, designed to blend seamlessly on lighter complexions without a heavy feel. The result is a natural, skin-like finish that lets your skin show through while addressing areas you want more evenness.\u003c\/p\u003e\n\u003ch3\u003eSkin-care infused formula for comfortable wear\u003c\/h3\u003e\n\u003cp\u003eThe concealer pairs skin-supporting ingredients with makeup performance. Hyaluronic acid helps maintain moisture, while centella asiatica provides a soothing note during wear. The lightweight cream is non-comedogenic and suited for sensitive, dry, or blemish-prone skin, aiming to reduce irritation and keep you comfortable all day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration from hyaluronic acid supports a supple feel throughout the day.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica adds a calming touch for delicate skin.\u003c\/li\u003e\n  \u003cli\u003ePigments are coated in lysine, an amino acid linked to smoother-looking coverage and skin resilience.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, fragrance-free feel that suits sensitive, dry, or blemish-prone skin types.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that won’t cling to dry patches or settle into fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for versatile results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the wand to dark circles, redness, and blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for your preferred finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear; for under-eye brightness, choose a shade one lighter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTower 28 emphasizes real-world skin needs: a safe, high-performance formula that fuses skincare with makeup. The finish remains natural and breathable, designed to complement a range of routines without demanding dramatic changes to your skincare or makeup habits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the Swipe Serum Concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends skincare benefits with makeup, providing hydrating, medium-to-full coverage for common concerns like dark circles and redness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply to maximize wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on, blend with your preferred tool, and set with powder for longer wear; choose a shade lighter for under-eye brightness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568728002888,"sku":"B0CFWMNJX2","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-application-closeup.jpg?v=1794346059"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-with-hyaluronic-acid-centella-shade-5-ep-light-neutral-0-22-oz","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-Full Coverage with Hyaluronic Acid + Centella | Shade 5 EP (Light\/Neutral) – 0.22 oz","description":"\u003ch2\u003eHydrating coverage that cares for your skin\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer blends the slip of a serum with medium-to-full coverage, smoothing dark circles, redness, and blemishes while feeling light and breathable on the skin. Shade 5 EP is light with neutral undertones, offering a versatile option for fair-to-light complexions.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cp\u003eThis concealer combines skincare-inspired care with makeup performance, delivering a cushiony, flexible layer that won’t cling to dry patches or feel heavy as the day wears on.\u003c\/p\u003e\n\u003ch3\u003eSkin-loving ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps hydrate the surface for lasting comfort\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica aims to calm the look of the skin\u003c\/li\u003e\n  \u003cli\u003ePigments coated in lysine support a smooth, natural finish\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula designed for sensitive, dry, or blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone wanting a hydrating concealer that builds from medium to full coverage without a heavy feel. It pairs well with sensitive or reactive skin and works on under-eye areas, redness, and uneven tone with a light, skin-like finish.\u003c\/p\u003e\n\u003ch3\u003eUse cases and results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnder-eye brightening for a refreshed look\u003c\/li\u003e\n  \u003cli\u003eSpot concealing on redness and blemishes with buildable coverage\u003c\/li\u003e\n  \u003cli\u003eBreathable wear suitable for daily routines\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly makeup-skincare hybrid for on-the-go touchups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and pro tips\u003c\/h3\u003e\n\u003cp\u003eSwipe directly with the applicator to target areas. Blend with fingers, a brush, or a sponge, then set with GetSet Powder for longer wear. Pro tip: use one shade lighter to brighten the under-eye area.\u003c\/p\u003e\n\u003ch3\u003eBrand ethos\u003c\/h3\u003e\n\u003cp\u003eTower 28 champions skin-first care with safe, high-performance formulas inspired by real life. The line blends dermatologist-friendly ingredients with a joyful, inclusive beauty philosophy.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Swipe Serum Concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating, medium-to-full coverage with a smooth, natural finish suitable for dark circles, redness, and blemishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply and set Swipe Serum Concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the wand, blend with fingers or tools, and set with GetSet Powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568728035656,"sku":"B0CFX4HYWF","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-tube-application.jpg?v=1794346059"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-ktown-7-0","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade KTOWN 7.0)","description":"\u003ch2\u003eMeet Tower 28 Swipe Serum Concealer\u003c\/h2\u003e\n\u003cp\u003eExperience a concealer that glides on with the ease of a serum while delivering medium-to-buildable coverage. Shade 7.0 KTOWN reads as a true medium with neutral undertones, designed to blend seamlessly into a range of skin tones without settling into dryness or emphasizing texture.\u003c\/p\u003e\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration meets makeup: A serum-inspired slip helps the product move over skin without caking, giving a natural, breathable finish.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly ingredients: Hyaluronic acid helps maintain moisture, and centella asiatica helps calm the look of sensitive or dry areas.\u003c\/li\u003e\n  \u003cli\u003eSmart pigment technology: Pigments coated in lysine promote a smooth, even appearance that wears well as you go about your day.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic comfort: Lightweight, non-irritating formula designed for sensitive or blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be buildable from medium to fuller coverage, allowing you to address dark circles, redness, and minor imperfections while keeping a skin-like finish. The combination of skincare-inspired ingredients works beneath the surface to support a balanced look that feels light on the skin.\u003c\/p\u003e\n\u003ch3\u003eShade KTOWN and usage tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShade KTOWN is medium with neutral undertones, crafted to blend into many complexions.\u003c\/li\u003e\n  \u003cli\u003ePro tip: use one shade lighter to turn Swipe into a true under-eye brightener.\u003c\/li\u003e\n  \u003cli\u003eHow to use: Swipe directly onto areas needing coverage, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life benefits and lifestyle fit\u003c\/h3\u003e\n\u003cp\u003eWhether you’re prepping for video calls, a daylight brunch, or an evening outing, this concealer aims to offer a comfortable, everyday solution. It’s designed to pair with Tower 28’s skincare-forward approach, delivering a natural finish that shines through in daylight or softer indoor lighting without looking heavy or false.\u003c\/p\u003e\n\u003ch3\u003eBrand philosophy\u003c\/h3\u003e\n\u003cp\u003eTower 28 draws inspiration from the LA lifestyle and real skincare needs. The brand emphasizes safe, high-performance formulas for sensitive skin that blend dermatologist-approved skincare with joyful, inclusive beauty for all.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and a soft, cushiony feel.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm and support comfort on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to help create a smooth, natural-looking finish.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation designed to wear well on blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It provides hydration with skincare-inspired ingredients like hyaluronic acid and centella asiatica, designed for comfortable wear on sensitive or dry skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear. Try one shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568728428872,"sku":"B0CFWVJS6D","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-ktown-packaging.jpg?v=1794346063"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-coverage-under-eye-brightener","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium Coverage + Under Eye Brightener","description":"\u003ch2\u003eHydration you can feel, coverage you can trust\u003c\/h2\u003e\u003cp\u003eTower 28 Swipe Serum Concealer blends the lightweight, serum-like texture you expect with a moderate to buildable coverage that helps even tone around dark circles, redness, and blemishes. It glides across skin without lingering on dry patches and delivers a natural, skin-like finish that reads as effortless rather than obvious.\u003c\/p\u003e\u003ch3\u003eWhy this concealer feels different\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydration-forward formula powered by hyaluronic acid helps keep the under-eye area comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCentella asiatica adds a calming, soothing note for sensitive or reactive skin types.\u003c\/li\u003e\n\u003cli\u003ePigments coated in lysine contribute to a smooth, even appearance while supporting a healthy-looking surface.\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic design makes it suitable for sensitive, dry, or blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSkin care meets makeup in one tube\u003c\/h3\u003e\u003cp\u003eDesigned to work beneath the surface as well as on top, Swipe Serum Concealer aims for a refined, natural finish that looks balanced in real-life lighting. This approach helps minimize the appearance of texture while avoiding heavy, caked-on feeling.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSwipe directly onto areas needing coverage—dark circles, redness, or spots.\u003c\/li\u003e\n\u003cli\u003eBlend with fingers, a brush, or a sponge for a seamless finish.\u003c\/li\u003e\n\u003cli\u003eSet with GetSet Powder for extended wear; for a brighter under-eye look, go one shade lighter.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\u003cp\u003ePerfect for busy mornings, quick touch-ups after workouts, or camera-ready days. Shade 1.0 is described as fair with neutral undertones, pairing well with many skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with hyaluronic acid and centella, it is lightweight and non-comedogenic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can I brighten under the eyes with Swipe Serum Concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one shade lighter and blend to create a natural under-eye brightener effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568729149768,"sku":"B0CFWQZLC4","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-applicator.jpg?v=1794346064"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-with-hyaluronic-acid-centella-shade-2-0-fair-neutral-cool-0-22-oz","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-to-Full Coverage with Hyaluronic Acid \u0026 Centella, Shade 2.0 Fair\/Neutral Cool (0.22 oz)","description":"\u003ch2\u003eHydration meets coverage in Tower 28 Swipe Serum Concealer\u003c\/h2\u003e\n\u003cp\u003eWhat if your concealer felt as soothing as a serum? Tower 28’s Swipe Serum Concealer is designed to glide on like a light cream and build to medium-to-full coverage. Shade 2.0 BU is a light tone with neutral cool undertones, ideal for fair-to-light complexions while delivering a natural, skin-like finish.\u003c\/p\u003e\n\u003cp\u003eIn the formulation, hyaluronic acid helps maintain moisture in the under-eye area and on the face, while centella asiatica offers a calming note for sensitive or blemish-prone skin. This lightweight cream concealer is non-comedogenic and can be worn alone or layered with skincare for a soft, even look that still reads as real skin.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration that helps avoid a dry, powdery feel as you wear it.\u003c\/li\u003e\n  \u003cli\u003eMedium-to-full coverage to address dark circles, redness, and blemishes without looking heavy.\u003c\/li\u003e\n  \u003cli\u003eA natural, skin-like finish that remains smooth and luminous as the day goes on.\u003c\/li\u003e\n  \u003cli\u003ePigments coated in lysine for a smoother surface and a subtly refined appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe pigments are coated in lysine, an amino acid that supports a smoother, more even surface and helps prevent visible texture. The result is a finish that appears balanced and refined, while still allowing natural skin radiance to show through.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly with the applicator to cover areas that need concealment.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge until seamless.\u003c\/li\u003e\n  \u003cli\u003eSet with powder for extended wear; consider a shade lighter for under-eye brightness.\u003c\/li\u003e\n  \u003cli\u003eFor a quick routine, apply a thin layer and blend only where needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor makeup lovers who want a product that respects sensitive skin and supports a hydrated, fresh look, Swipe Serum Concealer offers a flexible option. It’s part of a broader approach to makeup that prioritizes skin compatibility and everyday comfort, without making promises about guaranteed results.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eWhether rushing through a morning routine, preparing for a meeting, or needing a quick photo-ready touch-up, this concealer aims to stay comfortable and breathable. The serum-like slip makes it easy to re-apply without piling, while buildable coverage helps you adjust from day to night appearances.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with hydrating hyaluronic acid and centella for a comfortable, non-drying experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply for under-eye brightening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a shade lighter for the under-eye area, blend with fingers, brush, or sponge, and set with powder if desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568729542984,"sku":"B0CFWJ9Z4T","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-outer-packaging.jpg?v=1794346069"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-6-0-ie","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-Full Coverage (Shade 6.0 IE)","description":"\u003ch2\u003eHydrating serum-like concealer with buildable coverage\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer glides on with the slip of a serum while delivering a medium-to-full buildable coverage. It gently conceals dark circles, redness, and blemishes without settling into dry patches, leaving a natural, skin-like finish. Shade 6.0 IE reads as a medium with light neutral undertones, making it a versatile option for a range of skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eSkin-friendly ingredients that support comfort on real skin\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid adds surface hydration to help skin feel refreshed and comfortable throughout wear.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica is included to help calm the complexion, which is ideal for drier or sensitive skin types.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation is designed to sit lightly on the skin, reducing the likelihood of clogging pores.\u003c\/li\u003e\n  \u003cli\u003ePigments are coated with lysine, an amino acid that supports a smooth, even look beneath the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you can expect in real life\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eA seamless, serum-like application that minimizes dry patch visibility while providing lasting coverage.\u003c\/li\u003e\n  \u003cli\u003eA natural finish that blends well with other makeup products and skin tones.\u003c\/li\u003e\n  \u003cli\u003ePotential to brighten the under-eye area when used one shade lighter, offering flexibility in your routine.\u003c\/li\u003e\n  \u003cli\u003eCompatible with setting powders like GetSet for extended wear without feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe the applicator over circles, redness, or spots that need coverage.\u003c\/li\u003e\n  \u003cli\u003eGently blend with fingertips, a brush, or a sponge until you reach an even tone.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear and maintain a fresh finish.\u003c\/li\u003e\n  \u003cli\u003ePro tip: consider one shade lighter to use Swipe as an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBrand approach you can trust\u003c\/h3\u003e\n\u003cp\u003eGood. Clean. Fun. Always. Tower 28 draws from a Los Angeles inspired philosophy of safe, high-performance formulas designed for real skin needs. The line blends skincare benefits with makeup performance so you can feel confident in your daily routine without compromising comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Tower 28 Swipe Serum Concealer best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Great for those needing hydration with gentle, non-comedogenic coverage; suitable for sensitive, dry, or blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe Serum Concealer for optimal results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the applicator, blend with fingers or tools, and set with powder; consider a shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":54568729575752,"sku":"B0CFWX4FHQ","price":39.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/8912\/1608\/files\/tower-28-swipe-serum-concealer-bottle.jpg?v=1794346070"}],"url":"https:\/\/hnibeaute.com\/collections\/brand-tower-28.oembed","provider":"HNI Beauté Convenience Store","version":"1.0","type":"link"}