ColourPop Cloud Whip Liquid Lipstick in Cloudy Hour – Soft Blur Finish

Weightless, cloud-soft lip color for everyday wear

ColourPop's Cloud Whip blends lip stain, tint, and lipstick into a whipped, airy formula that glides on with barely-there weight. The result is a soft, blurred finish that feels comfortable and settles into a modern matte. This lip color can be worn sheer for a hint of color or built up to a diffused, bolder blur, offering versatile wear that adapts to your mood and routine.

Key benefits at a glance

• Soft blurred finish that diffuses color for a natural, contemporary look.
• Medium-buildable coverage that layers gracefully without caking.
• Cushiony nourishing complex with Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid for lasting comfort.
• Lightweight, non-drying wear that stays plush on the lips.
• Vegan and cruelty-free formula crafted for everyday use.
• Easy application that blends with fingertips for ultra-diffused results.

In practice, Cloud Whip is as versatile as your routine. Use it as a sheer tint for a barely-there pop of color or layer it to blur edges into a soft, statement lip. The whipped texture blends seamlessly, creating a velvety finish that remains comfortable from morning to night.

How to apply for a flawless blur

• Start with clean lips. Dot a small amount at the center of the lip line.
• Gently blend outward with a finger or clean brush for a diffused edge.
• Build gradually to reach your desired depth, re-applying where you want more color.
• Set with a light touch to maintain the soft-matte, cloud-like look.

Designed for real life, Cloud Whip aligns with vegan and cruelty-free beauty standards while delivering a sensation you can feel as you wear it. The formula is infused with a nourishing blend that helps lips stay comfortable as color shifts with movement and light. Whether you’re headed to work, meeting friends, or enjoying a night out, Cloud Whip makes lip color approachable, forgiving, and easy to love.

With ColourPop, beauty is about possibilities—not promises. Cloud Whip offers a modern, cloud-soft lip option that adapts to your style and day.