ColourPop Pretty Fresh Liquid Foundation – Hydrating, Medium Buildable Coverage, Natural Finish (80W) 1 oz

Hydration that enhances your natural glow

ColourPop Pretty Fresh Hydrating Foundation is designed to deliver a natural, skin-like finish with a hint of dew. Infused with Hyaluronic Acid and Coconut Water, the formula provides moisture while maintaining a breathable feel. Expect a smooth, radiant complexion that leans toward a fresh, everyday look without drifting into heavy makeup territory.

• Hydration at the core: Hyaluronic Acid and Coconut Water blend for nourishing moisture without heaviness.
• Lightweight, breathable texture: A small amount goes a long way for daily wear with comfort.

Buildable coverage for every moment

This foundation is designed to be layered to suit your day. Start with a sheer veil for a barely-there finish, then build to fuller coverage as needed. The lightweight formula blends seamlessly, allowing you to adjust from day to night without a heavy mask.

• Buildable coverage: From light to full without caking.
• Seamless blend: Use a sponge for a sheer look or a kabuki brush for more definition.

Finish that fits your routine

Pair the foundation with your go-to primer, sunscreen, or moisturizer. For different vibes, choose your setting: No Filter Loose Powder for a matte finish, or Pretty Fresh Setting Mist for a dewy glow. This foundation is designed for long-wearing comfort across the day.

Why shoppers love it

In one bottle you’ll find a vegan, cruelty-free formula that aims to deliver a fresh, radiant look with lightweight comfort. It supports a versatile base that works for everyday looks or more polished, camera-ready finishes without feeling heavy.

Real-life scenarios to consider

In busy mornings, the formula blends quickly with a sponge for a natural complexion that still reads as your skin. On brighter days or under studio lights, it adapts to lighting to help your tones stay balanced.

• Daily wear: Lightweight feel with easy touch-ups for all-day comfort.
• Special occasions: Build to a more polished finish without heaviness.

Who it’s for

Ideal for anyone seeking a hydrating base that yields a natural finish, with buildable coverage, vegan and cruelty-free credentials, and a skincare-friendly approach that pairs well with other products in your routine.