FLUX UP Purple Shampoo & Conditioner – Blonde & Silver Hair Toner, Anti-Brass, Sulfate Free (8 oz)

Flux UP Purple Shampoo & Conditioner is crafted to help cool and brighten color-treated hair. The formula combines violet pigments with a hydrating base to leave strands feeling soft, smooth, and more manageable—without harsh sulfates or heavy fragrances. Use as part of a weekly routine for a refreshed, cooler tone.

Why shoppers choose Flux UP

• Neutralizes brass and yellow-orange tones with concentrated Violet 2 pigments for a cooler, brighter look from roots to ends.
• Moisturizing hydration without heaviness: oat protein strengthens, Japonica Flower Extract supports moisture, and hydrolyzed keratin helps reduce dryness and brittleness.
• Gentle for color-treated hair with a clean ingredient list free from sulfates, parabens, phthalates, and harsh additives.
• Light, clean fragrance that enhances the wash experience without overpowering the senses.
• Durable, responsible packaging using 40% wheat-straw material to reduce plastic without compromising bottle strength.

Who it’s for

This dual set is ideal for blondes, grays, silvers, and highlighted hair seeking a cooler, brighter finish while preserving softness and ease of detangling.

How to use

• Apply Purple Shampoo to wet hair, lather, and rinse thoroughly.
• Follow with Purple Conditioner, focusing on mid-length to ends, then rinse well.
• Use 1–2 times per week as part of your color care routine for best results.

While results can vary, many users report a brighter, cooler tone with regular, gentle use that supports color-treated hair without excessive drying. Consider pairing with a color-safe conditioner for daily maintenance.