Joico Color Balance Purple Shampoo & Conditioner Set – Eliminate Brassy Tones for Cool Blonde or Gray Hair

Joico Color Balance Purple Shampoo & Conditioner Set is designed for cool-toned hair—platinum blondes and silvery grays—helping counteract yellow or brassiness between salon visits. By pairing color-correcting action with color-preserving technology, this duo aims to keep hair vibrant and true to your cool tone.

How it works

• Purple-tinted formula neutralizes warm tones on blonde and gray hair, promoting a cooler look.
• Multi-Spectrum Defense Complex helps protect color from fading and loss of vibrancy between washes.
• Bio-Advanced Peptide Complex provides a smart blend of keratins to support hair health from inside out.
• The generous 33.8-ounce shampoo and 33.8-ounce conditioner deliver a substantial duo for ongoing care.

Who this is for

• Cool-blonde fans seeking to minimize brassiness and yellow hues.
• Silver or gray hair wearers looking to preserve a fresh, cool shade between color appointments.
• Anyone wanting a color-care routine that supports vibrancy and resilience in between washes.

Real-life use and what you may notice

Used together, the shampoo can help neutralize warm tones while the conditioner supports smoothness and shine. The two formulas work in harmony to maintain the look of cool tones over time, even with regular washing and styling.

How to use

• Apply to wet hair, lather, and rinse. Follow with the purple conditioner for best results.
• Adjust frequency based on your hair color, wash routine, and desired level of toning.