LOMA Violet Shampoo 12 oz — Sulfate, Paraben & Gluten Free, Brightens Blonde

LOMA Violet Shampoo: Gentle Cleansing with Color-Touched Brightening

LOMA Violet Shampoo is a moisturizing cleansing option designed for all hair types, with a special nod to normal to dry strands. This formula avoids sulfates, parabens, gluten, and sodium chloride, helping you maintain moisture while cleansing. The result is a soft, manageable feel that doesn’t strip your hair of natural oils. The 12-ounce bottle is proudly made in the USA and ships with an ecommerce authenticity code to assure you of a genuine product experience.

In addition to its cleansing power, the product features a blue violet pigment designed to brighten lightened tones on blonde and grey hair, while neutralizing brass or yellowing. This tinting effect is subtle and progressive, making it suitable for regular use as part of your routine rather than a one-off treatment. The gentle formula supports everyday care without harsh rinsing or heavy residue, so you can keep your hair looking fresh between colorings.

Key benefits at a glance

• Blue violet pigment to brighten blonde and grey tones and neutralize brass
• Sulfate-, gluten-, soy-, and paraben-free; sodium chloride-free cleansing
• Vanilla bean and blood orange aromatherapy for a refreshing wash
• Made in the USA with an authenticity code for confidence in every purchase

Real-life use and routine ideas

For lightened or naturally cool-toned hair, this shampoo offers a gentle path to refresh hue while preserving moisture. The creamy lather and clean scent create a pleasant start to your shower routine, and it pairs well with a follow-up conditioner to maximize moisture and glide for detangling.

• Incorporate into a regular wash for ongoing tone maintenance and moisture balance
• Use with a conditioner to boost slip and manageability after color-safe cleansing

While individual results vary, the formula is designed to cleanse without stripping moisture and to support a gentle, everyday routine that respects hair and scalp health.