MOB Beauty Eyeshadow M28 Matte Rich Brown Plum – Vegan, Cruelty-Free, Long-Wear
£32.27
Sale price
£32.27
Regular price
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MOB Beauty Eyeshadow M28 Matte Rich Brown Plum – Vegan, Cruelty-Free, Long-Wear
£32.27
Sale price
£32.27
Regular price
Why you’ll love MOB Beauty Eyeshadow M28
Meet MOB Beauty Eyeshadow M28, a matte shade that blends a deep cool brown with a soft plum undertone. This versatile color shines whether you want a precise liner, a seamless crease, or a soft outer corner accent to add depth without harsh edges.
Its understated sophistication makes it a go-to for effortless, everyday drama or more defined evening looks—without sacrificing comfort or skin friendliness.
Texture, finish, and wear
- Buttery, talc-free formula with rich pigments that blend smoothly and minimize fallout.
- Avocado-treated pigments glide on for a creamy touch and a comfortable, non-drying finish.
- Skin adhesion helps the shade stay put through daily activities without creasing.
Clean, cruelty-free, and skincare-infused
- Consciously formulated clean, vegan, and cruelty-free—free from parabens, petroleum-based ingredients, silicones, gluten, talc, and microplastics.
- Ingredients are ethically sourced and aligned with certifications from PETA Vegan and Leaping Bunny Cruelty-Free.
Skincare-inspired benefits
- Vitamins C & E are included to support the look while bisabolol and phytoshpingosine may help soothe the skin.
- Amino acids and avocado contribute to a smooth, even texture on the lid.
Sustainable packaging design
- The eyeshadow pan is made from 100% post-consumer recycled beverage bottles, reducing virgin plastic use.
- The biodegradable compact is crafted from 100% post-consumer recycled pulp fiber and is home compostable or recyclable after use.
Shade details and practical uses
M28 is a matte, rich brown with a soft plum undertone. Use it to line the lash line for a smoky effect, blend into the crease for definition, or apply to the outer corner to sculpt the eye.
Tips for best results
- Apply with a damp brush for more pigment payoff or blend with a clean brush for a softer finish.
- Layer gradually to control intensity and minimize fallout while maintaining smooth adhesion.
- Pair with lighter matte or satin shades to create dimension without heaviness.
FAQ
Q: Is MOB Beauty Eyeshadow M28 vegan and cruelty-free?
A: Yes—M28 is vegan and cruelty-free, certified by PETA Vegan and Leaping Bunny.
Q: What makes the packaging sustainable?
A: The pan uses 100% post-consumer recycled beverage bottles, and the compact is 100% post-consumer recycled pulp fiber.
