PURA D'OR Original Gold Label Biotin Shampoo – Thickening, Color-Safe, Earthy Scent

Discover PURA D'OR Original Gold Label Biotin Shampoo

This thoughtfully crafted wash blends botanicals and nutrients to support the look of thicker, healthier-looking hair. The formula centers on a biotin-rich base and pairs Organic Argan Oil with Red Korean Seaweed, Saw Palmetto, He Shou Wu, and Nettle Extracts. The result is a product with an earthy, natural aroma that rinses clean, leaving the scalp feeling refreshed and ready for the day.

Designed to be gentle on sensitive scalps and safe for color-treated hair, the shampoo uses natural preservatives and avoids harsh additives. PURA D'OR also commits to cruelty-free production and a clean ingredient philosophy, with No SLS (sulfates), No parabens, and a gluten-free, vegan formula manufactured in a renewable-energy facility in Southern California.

Key ingredients and how they help

• Biotin-rich base combined with Pumpkin Seed and Black Cumin Seed Oil to help impart the look of added volume and thickness.
• Nettle Extracts and Saw Palmetto to support a balanced scalp environment and overall hair vitality.
• Organic Argan Oil and He Shou Wu to add shine and nourishment from root to tip.
• Red Korean Seaweed provides minerals and body, contributing to a fuller appearance over time.

Gentle care you can rely on

• Color-safe formula and gentle enough for daily use, even with color-treated hair.
• No harsh chemicals, gluten-free, hypoallergenic, and vegan—cruelty-free throughout.
• Manufactured in the USA at a renewable-energy facility for responsible production.

Usage and real-life benefits

For best results, apply to wet hair, work into a foamy lather, and rinse thoroughly. Pair with a PURA D'OR conditioner for a complete routine. While individual results vary, customers often report a noticeable improvement in hair thickness and scalp comfort with regular use as part of their routine.

Whether you’re managing color-treated hair or seeking a scalp-friendly option with a natural scent, this shampoo provides a thoughtful, plant-forward path to cleaner, fuller-looking hair.