SEVEN Rinzu Helio Violet Shampoo – Purple Toner for Blonde Hair, Green Tea & Amino Acids, 32 oz

Brighten and Cool Blonde Tones with SEVEN Rinzu Helio Violet Shampoo

Meet the violet toning shampoo designed for blondes who want a cooler, more radiant look. Rinzu Helio uses a violet pigment to counteract yellowing brassiness that often appears after bleaching or sun exposure. The result is a cooler, ashier glow while you cleanse and condition in one step. The formula is sulfate free and paraben free, gentle enough for frequent use, and it respects color to help protect your hair color investment. The product is gluten free and cruelty free, and it carries a pH balanced, color safe profile that aligns with SEVEN salon grade care. It is certified Made in the USA by American Made Beauty, reflecting a commitment to domestic manufacturing and quality craftsmanship.

Key benefits at a glance

• Neutralizes brassiness with violet pigment for cooler blonde tones.
• Sulfate free and paraben free cleansing that still leaves hair feeling clean and refreshed.
• Enriched with green tea extract and amino acids to support moisture and strength.
• Color safe, gluten free, cruelty free, and pH balanced for regular use.
• Made in the USA with a focus on high quality salon inspired care.

Why shoppers love Rinzu Helio Violet

• Designed for full blondes or face framing highlights that need toning and brightening.
• Delivers instant softness and a healthy looking shine alongside toning.
• Harmonizes with styling routines to help maintain a cooler undertone between color appointments.

Tips for usage: Wet hair, apply a small amount, and massage into a rich lather. Let sit for 1–2 minutes, then rinse thoroughly. For best results, follow with conditioner from the SEVEN line. This combination helps preserve vibrancy and softness while supporting overall hair health.