Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 Birch 210 | Buildable Medium-to-Full Coverage

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 Birch 210

Designed for real life, this long-wear liquid foundation blends buildable coverage with a natural semi-matte finish that remains balanced through daily moments. Powered by ActiveForce Technology, the formula self-refreshes to maintain a fresh-looking complexion for hours, even as you move from desk to outdoors.

What you may notice in daily wear

• Broad-spectrum SPF 30 helps protect skin from UVA/UVB rays while you wear it
• Medium-to-full coverage is buildable, while the finish smooths skin and softens the appearance of pores
• Non-comedogenic composition aims to feel comfortable on skin without clogging pores
• Time Match Powder works with the foundation to diffuse light and control shine
• Climate-adaptive support reduces the impact of oil, heat, and humidity on the look

Performance and user experience

• In testing, 94% agreed makeup stayed fresh all day, 93% said it blurs imperfections, 92% reported no pore-time settling, and 90% found it crease-free and comfortable
• Wear is designed to be water resistant, supporting active days and light humidity without heavy reapplication

Texture and application

• Weightless feel that blends easily for a natural, skin-like look
• Shade Birch 210 sits in the medium range with balanced undertones, ideal for layering and dialing in coverage

How to use

After skincare, shake well. Hold the bottle at a slight angle and press the top to dispense. Smooth from the center of the face outward for an even veil that builds gradually.

Shade Bir ch 210

Birch 210 offers a medium tone with balanced undertones that pairs well with many skin tones, supporting a natural-looking finish across days and lighting conditions.