URBAN DECAY Vice Hydrating Lipstick The 405 – Sheer Bright Cherry Red (Shine Finish)

Discover Vice Hydrating Lipstick in The 405

Experience a bold yet wearable cherry red with a luminous shine. The 405 shade sits at the intersection of vibrant color and a comfortable, hydrating feel. This lipstick is part of Urban Decay's refreshed Vice line, designed to deliver noticeable color in a single swipe while keeping lips soft to the touch. The shade is paired with a Shine finish that catches light for a dimensional look, making it a versatile option for day-to-night wear.

The formula blends aloe vera and avocado oil to help lips feel nourished and smoother over time. It is vegan and cruelty-free, aligning with a modern approach to makeup that emphasizes ethical choices without sacrificing performance.

What you get

• Long-lasting color in one swipe that feels comfortable on the lips
• Hydrating base that helps lips retain moisture during wear
• Aloe vera and avocado oil provide antioxidant-friendly nourishment
• New vegan formula with 35 Los Angeles–inspired shades across cream, matte, and shine finishes
• Angled applicator for precise, buildable color with a smooth glide

Finish, shade options, and pairings

• Sheer pinks, everyday nudes, bright oranges, and bold reds to suit various moods
• Pair with Urban Decay 24/7 Lip Pencil for extended wear and a defined lip line

How to apply

Apply directly onto lips, using the angled end for precision. Swipe once for even coverage and high-pigment payoff, or build up to reach your desired intensity. You’ll likely reach for this lipstick during on-the-go moments—in the car, between meetings, or while running errands.

Tips for lasting color

• Line with a matching lip pencil before applying Vice Lipstick for longer wear
• Press a thin layer of setting powder over the lipstick to help minimize feathering or bleeding