VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control | Safe for All Hair Types

Meet VIRTUE Smooth Shampoo, a sulfate-free cleanser that doubles as a daily smoothing treatment for hair that craves control and shine. Harnessing our pioneering Alpha Keratin 60ku protein, it helps re-pave rough cuticles and reduce friction between strands, delivering a calmer, silkier feel strand by strand.

Designed for all hair types, it shines especially for frizz-prone, wavy, or curly textures. It’s safe for color-treated or chemically treated hair, offering gentle cleansing without sacrificing vitality.

Key benefits

• Alpha Keratin 60ku pairing with shampoo to smooth cuticles and reduce friction, addressing frizz at the source.
• Luxurious lather with a soft, smoothing finish for daily use.
• Fragrance blends herbs, fruits, and citrus, featuring lavender and mint for a refreshing experience.
• Color-safe, sulfate-free formula that’s gluten-free and cruelty-free.

How to use

• Apply a small amount to wet hair, massage into scalp, and work through lengths for even cleansing.
• Rinse thoroughly, then follow with Virtue Smooth Conditioner for best smoothing results.

Real-life use cases include mornings when you want a quick refresh for frizz-prone curls, days after heat styling, or anytime you desire a cleaner, more streamlined texture without sacrificing moisture and shine.