100% PURE Healthy Foundation Full Face Coverage Makeup – Liquid Matte, Anti-Aging Benefits, Sand (Light Medium with Neutral Undertone) – 1 fl oz

Meet your new everyday foundation

100% PURE Healthy Foundation blends science and fruit-powered color to deliver full-face coverage with a lightweight, breathable feel. The Sand shade is designed for light-to-medium skin with neutral undertones, offering a natural, skin-like match while incorporating antioxidant-rich fruit pigments.

Radiant color match from superfruits

The shade is tinted with the world’s first globally patented fruit pigmented technology, enriched with antioxidants from fruits, vitamins, and skin-loving nutrients. Expect a glow that reads as natural in various lighting, with a tone that adapts to your complexion.

• Radiant color match from fruit pigments for a natural skin-like finish.
• Antioxidants from fruits, vitamins, and skin-loving nutrients support a healthy-looking glow.

Fresh flawless balance

The formula is rich and creamy yet hydrates, helping to conceal dark circles, bags, and blemishes for an even complexion. Rice starch absorbs oil and controls shine without clogging pores, keeping a breathable feel on the skin.

• Oil absorption helps reduce excess shine without a heavy mask.
• Concealing power remains lightweight and natural on textured areas.

Moisturizing matte perfection

Aloe, paired with antioxidant-rich acai and pomegranate oils, delivers moisture for a smoother, softer look. The result is a light correcting cream that can help refine texture while maintaining a matte appearance.

• Moisturizing base for comfortable wear all day.
• Matte finish with subtle radiance that can be built for more coverage.

Skin-loving clean beauty

Beauty that aligns with clean standards: cruelty-free, vegan, gluten-free, fragrance-free, and free from dyes or harsh chemicals. Made in the USA with ethically sourced ingredients, this foundation prioritizes skin health without compromising performance.

• Cruelty-free, vegan, gluten-free formula with no heavy metals or synthetic fragrances.
• Made in the USA with ethically sourced ingredients for responsible beauty.

Usage notes: Wear day or night for a natural glow, layering to increase coverage where needed. Results may vary by skin type and application technique.