ColourPop Pretty Fresh Hydrating Foundation - Medium Coverage, Natural Finish, Hyaluronic Acid & Coconut Water - Light 70W

Overview

ColourPop Pretty Fresh Hydrating Foundation delivers a skin perfecting base with a natural, skin like finish and medium buildable coverage. Infused with Hyaluronic Acid and Coconut Water, this formula aims to hydrate the complexion while helping to create a smooth, radiant canvas that looks effortless in everyday lighting.

Key benefits at a glance

• Hydration forward design that helps skin feel refreshed throughout the day
• Hyaluronic Acid plus Coconut Water blend to support a soft, supple feel
• Medium buildable coverage you can tailor from sheer to fuller without a heavy or cakey look
• Lightweight, breathable texture blends easily with a sponge or brush
• Compatible with a wide range of primers, sunscreens, and moisturizers for a personalized routine
• Vegan and cruelty free formulation aligned with conscious beauty choices

Finish and look options

To switch between finishes, you can set with No Filter Loose Setting Powder for a matte vibe or spritz with Pretty Fresh Setting Mist for a dewy glow. The formula is versatile enough to pair with different primers and moisturizers to suit your days look.

How to apply

• For sheer coverage, apply with the Pretty Fresh Blending Sponge and blend until seamless
• For fuller coverage, use a Kabuki brush to build up where needed while keeping a natural appearance
• Prep with moisturizer or sunscreen to create a smooth canvas and allow the product to adhere evenly

Texture and wear notes

The lightweight texture moves with your skin, delivering a breathable feel that layers well with other products. The finish adapts to lighting and can be touched up during the day without feeling heavy.

Who this is for

Great for normal to dry or combination skin that seeks hydration and a natural base. It offers a flexible coverage range without a heavy feel, making it suitable for daily wear as well as more polished looks.