ColourPop Pretty Fresh Liquid Foundation – Hydrating, Medium Buildable Coverage (100W)

Healthy-looking skin, naturally luminous results

ColourPop Pretty Fresh Hydrating Foundation blends into the skin for a natural, skin-like finish with medium, buildable coverage. Infused with Hyaluronic Acid and Coconut Water, it delivers a hydrating base that can be layered from light to fuller coverage without feeling heavy. The lightweight formula is designed for daily wear and works gracefully with a variety of primers, sunscreens, or moisturizers to maintain a comfortable, breathable feel throughout the day.

What you’ll notice when you try it: a hydrated, smooth appearance with a soft radiance that enhances your complexion without masking your natural features. The formula is designed to be skin-friendly and versatile, making it a good starting point for both quick, everyday routines and more polished looks.

Key benefits at a glance

• Hydration from Hyaluronic Acid and Coconut Water helps skin feel soft and moisturized.
• Medium, buildable coverage that adapts to your desired level of concealment.
• Natural, skin-like finish that remains breathable and comfortable all day.
• Lightweight texture that blends easily—ideal for layering with primers or moisturizers.

How to tailor your look

• Sheer radiance: use a damp Pretty Fresh Blending Sponge for a lighter veil.
• Fuller coverage: switch to a kabuki brush for a more defined look.
• Finish options: set with No Filter Loose Setting Powder for a matte feel or spray with Pretty Fresh Setting Mist for a dewy glow.
• All-day wear: pair with your favorite primer or sunscreen to customize texture and longevity.

Everyday versatility

This vegan, cruelty-free formula is designed for real-life use—whether you’re aiming for an understated daily glow or a more polished finish. It pairs well with a range of skincare steps and adapts to different lighting, helping you achieve a natural complexion that looks fresh from morning to night.