PATTERN Beauty Styling Custard by Tracee Ellis Ross – Hydrated Hold for Curlies, Coilies & Tight-Textured Hair (15 oz)

Meet PATTERN Styling Custard

Discover a lightweight, slip‑rich styling cream designed to glide through hair with ease. The texture feels airy yet creamy, wrapping strands in a soft, conditioning veil that helps you shape looks without heaviness. Expect a natural, touchable finish that reads as polished from morning to night.

Built for curlies, coilies, and tight-textured hair types from 3a to 4c, this custard delivers hydration and definition without weighing hair down. The result is a balanced blend of bounce, movement, and subtle shine that stays true to your chosen style.

Key benefits

• Lightweight slip for effortless application and detangling, suitable for kids and adults alike
• Hydrated hold with defined texture and a natural-looking shine
• Versatile use on wet or dry hair—great for ponytails, braid-outs, twist-outs, and bantu knots
• Clean ingredient approach: free of parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, SLS & SLES, triclocarban, and triclosan; contains less than 1% synthetic fragrance
• Recyclable and refillable packaging supports sustainable routines

How to use

• Apply a small amount to damp or dry hair, working in sections for even distribution
• Style into ponytails, braids, twists, or bantu knots to achieve your desired texture and hold
• Refresh by smoothing lightly to revive definition and shine throughout the day
• Pair with a lightweight leave-in for extra moisture if needed

In everyday life, this styling custard can be a reliable companion for busy mornings, weekend styling sessions, or quick refreshes between washes. It’s designed to fit into a variety of routines while preserving the character and vitality of your hair.