Urban Decay 24/7 Liquid Stick Waterproof Eyeliner – Fluid Fig, Dual-Ended Gel Liner, Up to 24HR Wear

Discover the 24/7 Liquid Stick difference

Urban Decay adds a versatile twist to a classic eye look with the 24/7 Liquid Stick in Fluid Fig. This dark matte plum shade glides in with liquid-like intensity, yet delivers the controlled precision of a gel liner. The retractable design means you can draw bold lines or soft wings without fuss, and the color stays true from day to night for a confident finish.

The formula blends two worlds: a precise liquid-like tip for sharp lines and a built-in fluffy brush for effortless diffusion. Vitamin E nourishes the lid for smooth movement, while Carnauba Wax provides a creamy glide that minimizes tugging. This product is ophthalmologist tested, making it a suitable option for sensitive eyes and contact lens wearers who want reliable color with minimal drama during application.

Why it stands out

• Up to 24-hour wear with waterproof, smudge-proof, and transfer-proof performance — confidently defined lids from morning to night.
• Retractable, slanted precision tip paired with a built-in blending brush for varied looks in one tool.
• Smooth glide from Vitamin E and Carnauba Wax, designed for easy, tug-free application.
• Thoughtful design that protects the formula: twist to retract when not in use, helping prevent drying out.

How to use for multiple looks

• Start with the precision tip to draw crisp lines, then angle the tip for a graphic wing.
• Use the built-in brush to diffuse toward the lash line for a soft, smoky finish.
• For longer wear, prime lids with a light base and optionally seal with a setting spray after application.
• Finish with a complementary mascara to enhance the overall eye definition.

Shade: Fluid Fig offers a deep, versatile plum that reads bold yet sophisticated on a range of skin tones. While results vary by skin chemistry and application technique, many users notice a dramatic, lasting color that pairs well with nude or vibrant shadows alike.

Complete your routine

Pair this liner with Urban Decay Eyeshadow Primer Potion for vibrant color payoff and crease-free wear. A quick mist of All Nighter Setting Spray can help extend wear, while Perversion Mascara adds lift and drama to your lash line. This combination supports a coordinated, long-lasting eye look without relying on multiple tools.