V&Co. Straight Hair Moisturizing Shampoo with Peptide Technology, 12 oz

Tailored care for naturally straight hair

V&Co. Straight Hair Moisturizing Shampoo is crafted to hydrate, smooth, and boost shine, with a formula designed specifically for straight textures. The result is a lightweight wash that leaves hair feeling soft, refreshed, and ready for styling.

At the heart of this shampoo lies Proprietary Peptide Technology paired with aloe juice. This blend helps deliver lightweight hydration and a sleek feel, while a rich mix of peptides, amino acids, proteins, and vitamins supports hair health as you cleanse. The formula is designed to work across hair types and textures, with results that aim to enhance texture without heaviness.

What you might notice

• Boosted hydration for soft, touchable strands
• Increased apparent volume and a radiant finish
• Intensified shine with a smooth, frizz-controlled look
• Extra protection for color-treated or daily-use hair
• Lightweight texture that rinses clean and never weighs hair down

• Sulfate-free, paraben-free, phthalate-free, gluten-free, and dye-free
• Cruelty-free, color-safe, and vegan
• Packaging is easily recyclable and contains up to 65% recycled material

V&Co. is a family-owned brand focused on high-performance hair care tailored to your hair type. Your healthy hair journey starts here, with products designed to feel as good as they look. The fragrance is crafted to elevate your shower routine while remaining gentle on hair.

How to use and who it’s for

Massage onto wet hair, rinse, and follow with conditioner if you like. This formula targets naturally straight hair seeking hydration, shine, and light frizz control without sacrificing movement.