100% PURE Healthy Foundation Full Coverage - Vegan Liquid Matte Toffee Tan

Experience radiant color with 100% PURE Healthy Foundation

Shade and technology come together in a formula designed for tan skin with neutral undertones. The foundation is tinted with the world’s first globally patented fruit pigmented technology, offering a natural, radiant match while delivering antioxidants from fruits, vitamins, and skin-loving nutrients—so you wear color that feels as thoughtful as it looks.

Shade and Pigment Innovation

RADIANT COLOR MATCH FROM SUPERFRUITS - The Toffee Tan hue is crafted for tan complexions with neutral undertones, blending seamlessly with your natural skin tone. Fruit pigments are paired with antioxidants to help maintain a vibrant, true-to-tone finish all day.

• Radiant color match from superfruits and patented pigment technology
• Antioxidant-rich blend from fruits and vitamins

Flawless, Balanced Coverage

FRESH FLAWLESS BALANCE - The rich, creamy formula glides over dark circles, bags, and blemishes for an even complexion. Rice starch helps absorb oil and control shine, helping you stay matte without clogging pores.

• Conceals imperfections for an even skin tone
• Rice starch absorbs oil to reduce shine

Hydrating Matte Perfection

MOISTURIZING MATTE PERFECTION - Ultra-lightweight but effective, the correcting cream feel softens and smooths the skin. Aloe adds soothing moisture while acai and pomegranate oils deliver antioxidant-rich nourishment.

• Aloe-based hydration for a comfortable wear
• Acai and pomegranate oils nourish skin without heaviness

Skin-Friendly, Clean Beauty

GIVE YOUR SKIN SOME LOVE - The formula is gentle enough for all skin types and can be used day or night for a natural glow. It’s vegan, gluten-free, cruelty-free, and Made in the USA, with a focus on clean, well-researched ingredients and purity.

• Vegan and cruelty-free; gluten-free
• Made in the USA with strict purity standards

Tips for Use

To apply, start with a small amount and build for desired coverage. Blend along the jawline, blend into the hairline, and set with a light dusting of powder if you prefer a long-lasting finish.