No7 Protect & Perfect Foundation SPF 50 – Birch Shade | 12 True-Skin Shades

Your Skin, Refined: No7 Protect & Perfect Foundation

Designed to harmonize with a wide range of skin tones, this all-in-one liquid foundation blends with Skin Expert technology that analyzed 1.9M skin tones to help you find a true-skin match. The Birch shade is one of 12 options, tuned to pair with various undertones and textures for a natural, seamless finish. With SPF 50 and antioxidants, it aims to protect while you wear, without compromising on comfort or color realism.

What it does right away

• Lay the Perfect Base — instantly evens tone, reduces redness, and provides 24-hour hydration for a fresh, comfortable feel.
• Light to Buildable Coverage — a lightweight liquid texture that allows you to layer for more coverage without a heavy look.

Over time, it refines skin appearance

• Perfect Your Skin Over Time — continued use may reduce the visible impact of fine lines and pores, while SPF 50 and antioxidants help shield the surface from daily stressors.
• Designed with Your Skin in Mind — Skin Expert technology supports a true-skin match across shades, and the formula works well on oily or sensitive skin, pairing easily with other liquid makeup.

Shade range and flexibility

With 12 shades, including Birch, the range is crafted to blend into a spectrum of skin tones for an authentic, balanced finish that looks like your skin—only improved.

Clinical insights from consumer testing

• 92% reported smoother-looking skin after 12 weeks
• 90% saw blemishes instantly concealed after one week
• 82% felt their skin looked healthier after 12 weeks

How to wear

• Start with a small amount at the center of the face and blend outward for a natural veil.
• Layer gradually to build coverage; pair with primer or powder to tailor your look.

Note: While results vary, the foundation aims to deliver a hydrated base, a balanced color, and a protective SPF 50 shield for daily wear.