URBAN DECAY 24/7 Longwear Eyeshadow Single – High-Pigment, Crease-Free Color (Up to 12 HR)

Meet URBAN DECAY 24/7 Eyeshadow Single, a creamy, vegan formula designed to deliver high-pigment color with a velvety-soft touch. The shade range spans soft neutrals to bold jewel tones, offering a crease-free appearance that can last up to 12 hours when paired with the right prep and setting techniques. This single-pot eye shadow is built for everyday ease and expressive, long-wear looks without compromising blendability.

Versatile finishes for any look

Explore a spectrum of finishes to craft looks from subtle to statement-making. Whether you prefer a muted matte, a lustrous satin, a radiant shimmer, a metallic sheen, or a touch of glitter, each finish aims to layer smoothly and stay put with minimal fallout.

• Matte: clean, modern definition and reliable everyday wear.
• Satin: a gentle sheen that adds depth without heavy sparkle.
• Shimmer/Metallic: light-catching texture for luminous impact.
• Glitter: high-brightness accents with careful application.

Effortless blendability with lasting power

The pigment-rich formula glides on with a velvet feel and blends seamlessly, helping you soften edges or build intensity as you go. The product is designed to minimize fallout, even with tricky shades like black or glitter finishes, making it a flexible option for both beginners and seasoned makeup lovers.

• Best payoff: apply with a finger for maximum color release, then refine with a brush.
• Finish options: dry for a soft wash or dampened for a more vibrant, long-lasting result.

How to maximize your look

For vibrant, crease-resistant color that lasts all day, start with Original Eyeshadow Primer Potion to boost color and longevity. If you want extended wear, lightly mist your brush with All Nighter Makeup Setting Spray before applying the shadow.

Whether you're creating a quick everyday look or a bold, evening statement, these shadows invite experimentation. Expect smooth application, rich color payoff, and a flexible palette that supports a range of personal styles without pressuring you into a single outcome.