Lancôme Priming Serum Makeup Primer – 24HR Hydration & Extended Wear | Hyaluronic Acid & Niacinamide

Meet Lancôme Priming Serum: a smart base for makeup worn with confidence

Lancôme Priming Serum starts as a smoothing balm that glides across the skin, transforming into a soft-melt texture as you apply. The result is a refined canvas designed to help makeup apply more evenly and stay in place longer throughout the day. Enriched with 1% Hyaluronic Acid and Niacinamide, this primer brings a hydration-forward approach to prep, so the skin looks nourished and prepared for makeup—without feeling heavy or greasy.

Designed for all skin types—including sensitive complexions—the formula aims to minimize the visibility of pores and deliver a velvety, mattified finish while maintaining comfortable hydration. You may notice the texture feel lighter and the surface smoother as you continue to wear it, making it a practical step in many morning routines.

Key benefits you might notice

• MAKEUP-EXTENDING, SKIN-SMOOTHING & BLURRING PRIMER: transforms into a balm-like texture on contact to help makeup wear longer.
• PORES MINIMIZED & MATTE-LIKE FINISH: creates a refined canvas with ongoing hydration for a balanced look.
• SILKY, comfortable texture: designed for easy application and a smooth feel on the skin.
• HYDRATION + SKIN-LOOK BENEFITS: 1% Hyaluronic Acid and Niacinamide support a hydrated, healthier-looking complexion; some users report smoother feel after two weeks.

Texture, wear, and real-world use

Apply a small amount after skincare and before makeup. The balm-like texture softens as it spreads, creating a cushion that helps foundation glide on. The finish is lightweight and comfortable, which can help makeup look more even and last longer through routines that include long days or multiple camera-ready moments.

• Use as a daily primer for a smoother base and extended wear.
• Perfect beneath foundation, concealer, or tinted moisturizers for a unified look.
• Ideal for days when makeup needs to withstand warmth, humidity, or prolonged wear.

Ingredients spotlight

• 1% Hyaluronic Acid supports hydration by drawing moisture to the skin surface.
• Niacinamide helps support a balanced look and pairs with hydration for a refreshed appearance.

While individual results vary, the combination of texture, slip, and hydration is designed to offer a versatile base for a wide range of makeup looks. This primer emphasizes possibilities—a smoother base, a more even canvas, and a longer-lasting finish—without overpromising guarantees.